Resume

TL;DR

I’m an Experiential and Event Marketing Manager with 8+ years of experience across Event Activations, Partnerships, and Operations.

About me:

  • Detail-oriented producer who executes key work streams 

  • Dynamic problem solver with experience managing complex and ambiguous programs with tight timelines and competing priorities

  • Cross-functional collaborator, versed in managing relationships across orgs and industries 

  • Creative events specialist adept at bringing the vision and brand to life

CORE SKILLS

Program Management, Stakeholder Management, C-Level Engagement, XFN Partnerships, Creative Development, Communications, Project Management, Production

WORK EXPERIENCE

Event Marketing Manager, Google
Xpedition Media, New York, NY & Remote // October 2018 - Present

  • Embedded on the Ads Brands and Activation Marketing Team at Google, primarily working on moments and activations that engage Google’s top advertising clients

  • Owned critical work streams on tentpole programs including CES, Advertising Week, Cannes and Leadership Circle including creative, catering, communications, budget management, venue management, attendee generation & registration management, and more

  • Interacted with and managed multiple vendors, agencies, industry partners, clients, Google executives and a wide range of functional groups within Google

Co-Founder
Crea, Brooklyn, NY // February 2018 - Present

  • Launched a content platform dedicated to a new kind of conversation that makes art, architecture, and design more accessible to anyone, resulting in with 6 contributors across 7 pieces of content

Associate, Experiential Marketing & Site Activations
Industry City, Brooklyn, NY // November 2017 - September 2018

  • Successfully developed an activations and experiential marketing program that created interesting and unique experiences for visitors and consumers, while also showcasing Industry City’s 16-building and 400+ company tenant base as a destination

  • Built relationships and partnerships with Industry City’s 8,500+ tenants, businesses, industry leaders, partner vendors, and brands

  • Programs/partnerships include: IC Design Festival by WantedDesign, IC Open Studios, Great Gotham Challenge IC Dash, Rooftop Films, The Bell House Outpost Summer Series, Edible Magazine Chef's Lab, IC x Women in Design Dinner, SoFar Sounds

Account Manager
LeadDog Marketing Group, New York, NY // August 2015 - November 2017

  • Strategically executed national and global accounts in a wide breadth of industries including tech, hospitality, food & beverage, and media and entertainment

  • Oversaw program budgets ranging from $25k-$1mil and successfully produced cost savings for clients

  • Managed campaign from conception to execution including venue, environmental décor design, RSVP, F&B, A/V, operations, logistics, and recaps

  • Client work includes: IMAX The Walk Premiere, Rodale's Organic Life Farm2Fork Festival, Reliance Jio Soft Launch in Mumbai, Legends Superbowl 50 Activation, Lenovo Workstation Innovation Tour in London and Paris, Rendez-Vous à Roland-Garros in Miami, FL, Roland-Garros in NYC, Lenovo Workstation NXT BLD Conference in partnership with AEC Magazine, Lenovo ThinkPad 25th Anniversary Celebration in Yokohama, Japan

Freelance Project & Marketing Manager
Cook Space, Brooklyn, NY // December 2016 - June 2017 

  • Assisted in the overall development and startup of culinary studio, Cook Space

  • Developed overall project management timeline to ensure timely flow and deliverables

  • Project managed the creative design, décor, and build out of the studio

  • Developed the brand’s social media platforms, social media plan, and actively engaged audience to increase awareness of the studio

Experiential Marketing Coordinator
Quirky, Inc., New York, NY // March 2014 - June 2015 

  • Supported Quirky’s marketing strategy to raise brand awareness through the flawless execution of amazing and one-of-a-kind events and stunts

  • Assisted and coordinated partnerships with Uber (UberCOOL, June 2014, Quirky’s most successful marketing campaign, driving sales of 600 smart A/C units, 10K new community members, 1.1M impressions on social media channels, and extensive press coverage) and Story (COOLStory, Summer 2014), which consisted of planning, logistics, operations, training, coordination, and support throughout the entire partnership stunt

  • Worked closely with various vendors and departments including creative, sales, public relations, digital and product teams

EDUCATION

Masters of Science in Integrated Marketing
New York University, New York, NY // December 2015 // GPA: 3.71

Bachelor of Business Administration in Marketing Management
The University of New Mexico, Albuquerque, NM // May 2013 // GPA: 3.91