Meena Lee

IC x Women in Design Dinner
May 23, 2018 // Industry City, Brooklyn

OBJECTIVES & RESPONSIBILITIES

CELEBRATE WOMEN IN DESIGN
A spring evening to recognize and celebrate women in design with key partners.

Co-hosts Jessica Kamel (Ronen Lev), Jordan Salcito (RAMONA), and Hillary Petrie + Crystal Ellis + Stephanie Beamer (Egg Collective) will invited select women designers, entrepreneurs, and influencers to meet, mingle, and network at Industry City in a seated dinner

EVENT ELEMENTS
Invitation and RSVP management
Cocktail hour & 3-course seated dinner
Party layout design-oriented and aesthetically aligned with Industry City
Food & beverage that showcased a partnering female-run company
Wine pairings presented by Jordan Salcito
Programming focused on the celebration women in design while also forming a foundation for the future of the community

OUTCOME
50 female designers, entrepreneurs, influencers, tastemakers, and thought starters in New York City

Additional Industry City programs/partnerships include:
IC Design Festival by WantedDesign
IC Open Studios
Great Gotham Challenge IC Dash
Rooftop Films
The Bell House Outpost Summer Series
Edible Magazine Chef's Lab
IC x Women in Design Dinner
SoFar Sounds
Lunch & Learns
IC Wellness Initiatives

October 4-5, 2017
Lenovo Yamato Labs & Bayside Geihinkan Veranda // Yokohama, Japan

OBJECTIVES & RESPONSIBILITIES

PRESS AWARENESS
Produce and celebrate the rich 25-year history of the Lenovo ThinkPad with global media partners, showcasing the past, present, and future of the iconic brand

EVENT ELEMENTS
Exclusive media tour of Lenovo Yamato Labs with one-on-one interviews and roundtable discussions with Lenovo executives and engineers
Series of workshops covering the topics of Design, Engineering, User Experience, and Product Assurance
Hotel breakfast and catered lab lunch
Event layout inspired by a traditional bento box, the original inspiration for the Lenovo ThinkPad
Food and beverage showcasing local Japanese fare and world flavors
ThinkPad25 Happy Hour Celebration
Guest access to an exclusive product unveiling and sneak peek at the new unreleased ThinkPad25
Live DJ entertainment
Timeline installation showcasing the rich, 25-year history and evolution of the ThinkPad and Intel processors

PROGRAM MANAGEMENT
Program conceptualization and thematic ideation
Venue sourcing and management
Budget development, management, and negotiation
Creative and environmental décor design
Invitation and RSVP design
A/V and lighting production
Food and beverage management
Operations and logistics
Overall pre-event and onsite event production and execution

OUTCOME
204 guests attended (including global press, media, and talent)

June 28, 2017
The British Museum // London

OBJECTIVES & RESPONSIBILITIES

INDUSTRY AWARENESS
Partner with AEC Magazine to produce a thought-provoking and informative day-long conference that showcases advancements in the field and the impact that Lenovo technology is having on the architecture, engineering, and construction industries.

PROGRAM MANAGEMENT
Program conceptualization and thematic ideation
Venue sourcing and management
Budget development, management, and negotiation
Creative and environmental décor design
Invitation and RSVP design
A/V and lighting production
Food and beverage management
Operations and logistics
Overall pre-event and onsite event production and execution

OUTCOME
204 guests attended (including press, media, and talent)

June 9-11, 2017
Brookfield Place Waterfront Plaza // NYC

OBJECTIVES & RESPONSIBILITIES

BRAND AWARENESS
Elevate the Roland-Garros brand to the American public, bring excitement of red clay tennis play to the US and the world; create international awareness and brand identity for Roland-Garros

New York City transformed into Paris when “Roland-Garros in the City” came to the Big Apple to celebrate and promote the famed French Open! Roland-Garros in the City captured the excitement and magic of the French Open with the live transmission of the men’s and women’s semi-final and final matches on a big screen at Brookfield Place Waterfront Plaza, free for all to watch.

A real, full-size red clay court in the tradition of Roland-Garros provided New Yorkers with free play, classes, and clinics

PROGRAM MANAGEMENT
Venue sourcing, negotiation, and oversight
Sponsor relations and oversight
Budget development, management, and negotiation
Creative and environmental décor design
Invitation and RSVP design, platform management, and circulation
Signage and branding production
Food and beverage management
Operations and logistics
Overall pre-event and onsite event production and execution

OUTCOME
May 28, 2017 - Promotional Street Teams - 1,440 impressions
June 3-8, 2017 - Ice Cream Trucks w/ Viewing Screens - 9,600 ice creams served
June 5-11, 2017 - Brookfield Place Waterfront Plaza Traffic - 106,000 impressions

April 17-22, 2017
Miami, FL

OBJECTIVES & RESPONSIBILITIES

BRAND AWARENESS
Elevate the Roland-Garros brand to the American public, bring excitement of red clay tennis play to the US and the world; create international awareness and brand identity for Roland-Garros

A juniors wild card tennis tournament with chances to go to Paris to play at Roland-Garros & a trophy tour of the Roland Garros trophies that will be flown in from France

PROGRAM MANAGEMENT
Sponsor relations and oversight
Budget development, management, and negotiation
Creative and environmental décor design
Invitation and RSVP design, platform management, and circulation
Signage and branding production
Food and beverage management
Operations and logistics
Overall pre-event and onsite event production and execution

October 11 & 18, 2016
The Steel Yard, London & FAUST, Paris

OBJECTIVES & RESPONSIBILITIES

BRAND EXPERIENCE
Highlight Lenovo Workstation in a fully immersive and exciting environment that showcases Lenovo technology and the impact it’s having on key industries in the real and virtual worlds.

PROGRAM MANAGEMENT
Program conceptualization and thematic ideation
Venue sourcing and management
Budget development, management, and negotiation
Creative and environmental décor design
Invitation and RSVP design, platform management, and circulation
Digital execution oversight
Fabrication management
A/V and lighting production
Food and beverage management
Operations and logistics
Overall pre-event and onsite event production and execution

OUTCOME
272 guests attended (including press, media, and talent)

May & June 2016
NYC, Boston, Washington DC

OBJECTIVES

CAMPAIGN DEVELOPMENT & EXECUTION
Development, refinement, and finalization of overarching Summer Fridays campaign concept

Develop experiential/tactical activations and execution plans based on the overarching campaign concept

DRIVE AWARENESS AND ATTENDANCE AT BERMUDA SUMMER FRIDAY EVENTS
UBERMUDA: Guests request the ultimate Summer Friday for two on the Uber app: a free getaway to Bermuda, including complimentary airfare, accommodation, and airport transfers on-island brought to you by the Bermuda Tourism Authority, and transport to the airport in NYC provided by Uber

Daybreaker: Drive awareness of Bermuda to influential millennials and taste makers, inspiring influencer engagement on all social channels, encouraging the Daybreaker community to embrace the Summer Friday mentality this summer, and, incorporate an element of surprise, exclusiveness…and mischief

December 27, 2015
Reliance Campus // Mumbai, India

OBJECTIVES

HIGHLIGHT RELIANCE JIO PRODUCTS IN THE JIO EXPERIENCE ZONE
Produce and create the soft launch of Reliance JIO, a provider of 4G internet, mobile telephony, broadband services, and digital services in India

Develop the look/feel of unique installations/activities highlighting different JIO technology (e.g. Connectivity Services) as well as overall production of installations/experiences

CREATIVE DESIGN
Conceive and develop the overall look/feel of both Experience Zones, translating the Reliance JIO brand logo and assets across all elements of the event including material selection, lighting and interactive experiences

Conceive and develop new content and/or leverage existing JIO content to create unique content experiences throughout each Experience Zone

OUTCOME
Introduced Reliance’s campus of 30,000 employees to the Reliance JIO product family and offerings

October 24-25, 2016
Villain // Brooklyn, NY

OBJECTIVES

FEATURE FARM-TO-TABLE PROGRAMMING
Highlight Rodale’s Organic Life and celebrate the harvest season by integrating Brooklyn’s best farm-to-table restaurant and partners, award-winning chefs, and forward-thinking discussions on food and the environment

DRIVE SPONSORSHIPS & TICKET SALES
Develop, support, and manage sponsorship/partner sales

Activate and execute grassroots efforts and local marketing campaigns to drive ticket sales

ENGAGE ATTENDEES
Pique interest by producing three interactive and engaging programs: Bites of Brooklyn Harvest Festival, Slow Down Dinner, & Farm Feast Brunch

Create a unique experience and drive guests to generate word of mouth via social media throughout the Festival

OUTCOME
Three sold out events with a total of 68,919,081 impressions (Print: 48.7 million total impressions; Digital: 4,127,500 total impressions; Social Media: 5,562,057 total impressions; PR: 10.5 million total impressions; Collateral Distribution: 15K+ total impressions)

September 25, 2015
AMC Loews Lincoln Square // NYC

OBJECTIVES

ENGAGE AND INFLUENCE NEW YORK CITY
Put IMAX in the spotlight as an important industry player

Immerse attendees in the thrilling experience of Philippe Petit’s tightrope walk between the Twin Towers through Bob Zemeckis’ eyes – an experience that can only be achieved at IMAX theaters

Generate buzz in the NYC community by engaging influential New Yorkers from civic leaders and CEOs of Fortune 500 companies to Tony Award winners, Pulitzer Prize authors, etc.

Build off of the marketplace attention around The Walk and reinforce IMAX as the true home of The Walk experience

OUTCOME
300 guests attended (including press, media, and talent) with 76 Instagram photos and 44 tweets

Summer 2014
New York City

OBJECTIVES

ELEVATE PARTNERSHIPS IN THE COMMUNITY
Engage the New York City community in a 3-weekend long partnership with Quirky + GE and Uber to bring residents on-demand delivery of Aros

LEVERAGE ADDITIONAL RELEVANT PARTNERSHIPS AND EVENTS
Additional Events: Street Team Marketing efforts, COOLStory, SyFy Movies w/ a View

OUTCOME
Quirky’s most successful marketing campaign, driving sales of 600 Aros smart A/C units, 10K new community members, 1.1M impressions on social media channels, and extensive press coverage (including Time, Mashable, Fast Company and a CNBC TV spot)

Video Here!